This video speaks to me on so many levels. I'm a keeper, a saver, a pack rat. I have countless notebooks, scrapbooks and boxes of notes, greeting cards and pages ripped from magazines. I love the idea of the SMASH Book as a place for these kinds of odd and ends.
Creator K&Company gets big points for such clever branding and packaging. For me, it's what takes this to another level from a run of the mill journal. You can choose from four styles of books, as well as a handful of accessories like pockets and date stamps. There's even the SMASH blog where you can get inspiration from designers and reader submissions. I totally want one.